January 2022

Many people think that brands and logos are the same thing. However, a brand identity is much more than just a logo. Sometimes small and medium sized businesses overlook the importance of a strong branding identity which can mean the difference between picking up the right contracts and the right clients or staying at the […]

That’s just what marketing needed – another acronym. Whilst you may have not have heard of ESG yet, you will, and it will become increasingly important in the next decade. ESG stands for the Environmental, Social, and Governance aspects of how a business is run. Investors (particularly sophisticated investors) are increasingly focusing on these factors