Capability Statements That Win Business
Turn Your Experience into a Strategic Advantage
Perth-based. Australia-wide service.
At Perth Branding & Marketing, we believe a capability statement is more than a business summary – it’s your strategic advantage. A well-developed capability statement showcases your value, builds instant credibility, and opens doors to new contracts and partnerships. Whether you’re targeting government tenders, corporate clients, or private sector opportunities, we’ll help you stand out where it matters most.
What is a capability statement?
A capability statement is a concise business document that highlights your company’s expertise, core services, and unique value. It’s designed to present a professional overview of your qualifications, experience, and capabilities to potential clients, government bodies, or procurement teams. Whether you’re tendering for contracts or building strategic partnerships, it positions your business as credible, competitive, and ready to deliver.
At Perth Branding & Marketing, we create capability statements that do more than tick boxes – they tell your brand story with clarity and purpose. Professionally designed and aligned with your business strategy, our documents help you stand out in competitive markets and make a lasting impression on decision-makers.
What are the benefits of having a capability statement?
A capability statement offers a concise summary of who you are, what you offer, and why clients should choose to work with you. Here’s how having a capability statement can benefit your company:
Build credibility and trust
Demonstrate your expertise, experience, and track record to potential clients. A well-crafted capability statement positions you as a credible, trustworthy partner.
Streamline your pitch
Summarise the most important aspects of your business in a clear, professional format. This makes it easier for decision-makers to understand your business's value.
Unlock new opportunities
Many organisations, especially government and large corporations, require a capability statement as part of their procurement processes. Having one on hand ensures you’re ready for opportunities as they arise.
Differentiate from competitors
Highlight what sets your business apart to differentiate you from competitors. This will help to position you as the preferred choice.
Showcase your capacity for growth
Emphasise your ability to take on larger projects and your readiness for future growth. This helps clients see the long-term benefits of partnering with you.
Enhance your professional image
When aligned with your brand, a capability statement adds an extra layer of professionalism, reinforcing your company’s identity and values.
What we deliver
We go beyond templates. Our team works closely with you to design a tailored, strategic document that reflects your brand and captures your business potential:
- Strategic messaging: Clear, targeted content that speaks directly to the clients and contracts you want to win.
- Professional design: On-brand, visually engaging layouts tailored to your industry.
- Collaborative process: We work with you every step of the way to ensure accuracy, clarity, and impact.
Why your business needs one
A capability statement is a strategic tool that helps you present your strengths clearly and win more opportunities.
- Show your expertise: A capability statement highlights your qualifications, experience, and strengths. It builds trust and is essential for government tenders and corporate opportunities.
- Communicate clearly: It outlines who you are, what you do, and why clients should choose you. A well-structured statement helps decision-makers assess your fit quickly.
- Stand out and grow: It defines your point of difference and signals your readiness for larger projects. A polished statement enhances your brand and supports long-term growth.
Ready to elevate your brand?
Proudly partnering with clients across Western Australia
We work with clients of all sizes, across a wide variety of industries, from start-ups to multi-nationals. Here are just a few:
Let's talk.
Ready to boost your brand?
Get in touch to discuss how we can help elevate your brand and take your business strategy to the next level.
