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July 8, 2015

Branding

Why is branding important for a business? Because it’s the way you communicate the reputation of your business and the way customers make a connection with what you represent.

Every business from bricks and mortar stores, to an online e-commerce business, needs a strong design.

Having a strong, consistent brand is the best way to project your company’s values and personality to the public. A great brand is uniform throughout all its designs, showing consistency in colour, typography, imagery and layout, from logo design to stationery, website, advertising, posters, signage, brochures, and every other piece of marketing collateral.

In 1920, two companies—Kellogg and Post—were the most prominent brands on the cereal market. When the Depression hit, no one knew what would happen to consumer brands. Post (Kellogg’s major competitor) cut expenses and cut back on advertising. Almost as if they could read the future, Kellogg doubled its ad budget and launched the new brand – Rice Krispies. By 1933, as the economy had collapsed in on itself, Kellogg’s profits had risen almost 30 percent and cemented its global dominance. A great brand is memorable, will grab your attention, and is able to illustrate what a business is all about.

Perth Branding are the experts at creating amazing brands. We can provide you with the whole range of branding and marketing services for you and your business. To discuss your branding requirements, give us a call on 08 9275 3375.

Consistent branding is the key to growth.

Branding Services 

Logo Design 

Brochure Design

Websites 

Annual Reports

Our team of senior designers understand the importance of your annual report design. Annual report design is fundamentally important when it comes to communicating your success to shareholders. Be seen in the best light possible when it comes to your annual report. Design, print ad mail will one central contact point.

Prospectus Design

Your prospectus is your voice to sell your business or organisation even when you’re not around. Our creative team has extensive experience with prospectus design for a number of diverse organisations across a number of different industries. We know what should be in a school prospectus, versus what should be in a university, industry or project prospectus. We can manage the design, copywriting and printing of your prospectus, as we are your one-stop-shop of prospectus design experts.

Investor Pitch Design

When you are doing an investor pitch deck, using third-party apps can be cumbersome and fail to sell your unique message. What you need when creating an investor pitch deck, is a storyteller. At Perth Branding and Marketing, our team of marketing and design experts can sell your idea, start-up or invention with words and visuals. Starting with our signature Whiteboard Strategy session, we will help you create the message you can use to sell yourself and your organisation.

Franchise Branding

If you’re looking for a strategic partner to successfully franchise your brand, Perth Branding and Marketing is the team for you! Strong branding is critical for a scaleable franchise, as well as strict brand guidelines. The success of McDonald’s comes from the M – let us help you create that strong brand to grow the awareness of your business in the market.

Not-for-profit branding

Branding in the non-profit sector is fundamentally important, as you are trying to drive donors, volunteers, supports, strategic partners or sponsors. When key decision-makers are looking at not-for-profits, they often consider the strategic value of the brand with which they will be aligning. This is why it is fundamentally important that you position your not-for-profit as the ideal partner.

Branding FAQs

What is a brand?

A brand is the personality of an organisation or business. It is the first impression of your business for potential customers and looks at the way that people view who you are as an organisation. It is how people in the market determine your value and determine what you stand for, and who your competitors are. The following are elements of a brand:

  • Name
  • Logo
  • Tagline
  • Tone of voice
  • Fonts & typography
  • Symbols
  • Features
  • Colours
  • Graphical element

What if I don’t like what you have created?

We work hard to take that vision in your mind and turning it into something on the page. But if it’s not perfect on the first round, we’ll try again. All services come with two rounds of revisions as standard.

I’ve got a logo, why do I need branding?

A brand is so much more than just a logo! Logos alone do not tell the story of your business, particularly if it’s a legacy of the business. You might have a great logo, but no way to tell the story. Or, if you’ve got a poor logo, you are telling the wrong story!

I can get a logo created for $XX dollars, should I just do that?

High-quality branding does more than just sit on a website; it tells a story. Branding involves, researching the industry, researching your competitors, finding the right colours schemes, typography, graphical elements, finding new elements to use, creating something that says who you are, working shopping…. And the list goes on.

Branding is not something to rush, and not something to entrust to someone who has ZERO marketing and branding experience. If you’re running a business, brand is everything.

I got a logo 20 years ago; do I need a new one?

Design and typography styles change monthly, let alone in years or decades. Apple has been through six logo iterations since 1976. And Apple is a trillion-dollar company – enough said.

Why do I need to research and whiteboard before rebranding?

It is so important to see what is out there, what your competitors are doing, what other industries are doing and what other countries are doing. This is an important exercise to ensure you build the right brand. This ensures you don’t need to go do the process again in a few months when you realise your branding doesn’t work.

Logo Design   Marketing   Websites   Strategy   Digital Marketing   Brochure Design