Marketers of property developments, construction or building businesses and new land estates often find themselves in a quandary – where do we start? The unique set of challenges comes as you are selling a high value product that does not even exist yet (perhaps). Here are 5 things you can do to effectively sell your new property or new land.
Implement a CRM
Many businesses in the building and construction industry are currently using manual methods of capturing leads.
Implementing a CRM is one of the easiest ways to help sell property or help sell land in new estates.
We recommend using Active Campaign, which can connect your marketing to your sales team.
Understand your market
Every new home, new apartment or new block of land has an ideal buyer. But do you know who they are?
To be successful, you need to understand your target market in order to cultivate relationships with potential clients.
This will reflect in everything from the brochure design, to the handover gifts (all of which we can assist with).
Keep your brand consistent
The number one mistake that people make is that they try to “piecemeal” their marketing, and what that leads to is off-brand messages that do nothing to drive loyalty.
When you have a designer who understands branding, they can create a suite of design materials that are designed to reinforce your brand message.
We have a team of senior designers that create consistent branding messages to market your construction company.
Keep your customers engaged
Because you are dealing in property and land, people are hesitant or unable to make a decision in the moment.
This is why you need to keep your potential customers engaged throughout the entire buying process.
There are many distractions in that buying process so ensure you create a marketing plan for your development or campaign that include re-engagement.
